Unica and Synchrony: Guiding Smarter Interactions in Retail
Today’s customers are more sophisticated and demanding than ever, yet they still crave the intimacy of personal customer care. They want to view your organization as one seamless entity, almost as if they have their own personal concierge who knows and understands everything about them. The challenges in this include the ability to:
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Work consistently and reward interactions and present offers in real time regardless of the channel
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Provide a consistent experience across all channels
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Present offers to online visitors based on insights learned during interactions
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Manage inbound and outbound interactions with little IT involvement
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Apply best practices from outbound interactions to inbound interactions and vice versa
The Unica/Synchrony solution makes this possible.
Unica tracks, captures and analyzes customer data in real time in order to predict behavior and honor preferences. This provides the ability to launch targeted marketing campaigns, personalize interactions and increase the relevancy of offers.
Synchrony delivers real-time access to the complete customer sales and service interaction history and analytics based on the current sales and service interaction across any channel. This provides the ability to guide smarter interactions, delivering the right information to the right customer at the right time.
Together they can deliver a complete solution that encompasses the entire customer value chain.
